Retail Transformation: E-commerce vs. Brick-and-Mortar Stores

The retail sector is witnessing a dramatic transformation influenced by the rise of e-commerce and the resilience of brick-and-mortar stores. This comprehensive analysis explores the competitive advantages and challenges each model faces, offering insights into their future roles in the global economy.

The Rise of E-commerce

E-commerce has reshaped consumer behaviors and expectations, offering convenience, wider selections, and often, lower prices. Key factors fueling its growth include advanced logistics, digital marketing strategies, and the widespread use of mobile devices.